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Popmediasculpture. That's how I see it!

2007
Materials: mixed technique
25 см x 120 см
Category: installation
Item Number: 095741
1 800 000
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About the Work
About the Artist

“I See It That Way!” sets new standards in the field of sculpture. Combining pop and op art with contemporary psychedelic club culture, “I See It That Way!” offers entirely new ways for the viewer and the work to interact. Turn your home or office into a holiday party! The sculpture has a built-in mp3 player and high quality sound system: download your favorite music and dance along with our piece! The viewer is filmed by a built-in camera and his/her image becomes part of our piece: become the director and solo dancer of your own video clip together with “I see it like this!”

An art group created in 2004 by Alexey Shulgin and Aristarch Chernyshev. The name ELECTROBOUTIQUE Art-Group refers to the idea of the group as a commercial company producing art objects "in modern technological forms." In 2005-2009 at the cultural center "Art‑Strelka" operated a gallery of the same name. In 2009, the group won the Kandinsky Prize in the Media Art category. In 2012, the project was transformed from an art collective into a foundation for the support of contemporary art, on the occasion of which the exhibition "Electroboutique. Requiem. Farewell Exhibition" (2012). Nevertheless, the artists continued to do joint projects under the brand name ELECTROBOUTIQUE Art-Group.