U2BeBetter
A painting in the spirit of Russian Conceptualism depicts a figure wearing an ironic cap inscribed with “Used to be better.” This frequently repeated phrase embodies an attempt to hold onto a fading past that appears more real than the present. The nostalgic statement serves as the slogan of the planet U2BeBetter from the Yoomoota universe, where relics of earlier times become immortal. The work explores the fragility of memory and the endless desire to retrieve what can only be reached through the imagination.
Taras Zheltyshev (Taras Yoom) is an international multidisciplinary artist, creator of the immersive art universe Yoomoota, and a participant in major contemporary art exhibitions across Europe, Asia, and the United States. His paintings, sculptures, and installations merge the organic and the artificial, exploring human nature and our relationship with the world through the signature style of biomorphic surrealism. Combining contemporary techniques with traditional craftsmanship, he creates a fantastical universe where functional objects become tools for investigating all dimensions of human experience — from physiology to emotional states and the perception of reality.
Zheltyshev began his artistic journey in collectible design, earning recognition from the international design community through awards such as the A’ Design Award, International Design Awards, Good Design Awards, and Elle Decoration. He later developed an independent practice in painting and sculpture, working at the intersection of craftsmanship and technology. His artistic techniques include oil and acrylic painting, lithography, graphite drawing, assemblage, hand modeling, 3D printing, and digital art.
Today, Taras Zheltyshev’s works are held in private collections in Paris, London, Seoul, Belgium, Miami, New York, and Moscow, and have been featured in Forbes, Harper’s Bazaar, L’Officiel, The Art Newspaper, and GQ.
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